Projects

For this infographic, I walk through a few reasons why football lovers and the voting committee should consider non-quarterbacks for the Heisman trophy. I highlight the seasons put on by both Ashton Jeanty and Travis Hunter to justify my reasoning. I hand-made this infographic in Canva using data pulled through a plethora of stats to design different charts comparing these players to the opposing Heisman candidates.

Here is a campaign analysis I wrote that examines the RITMO sparkeling wine campaign by DAF Advertising Agency for VSPT. It is aimed at building a brand that blends Latin American culture with global appeal. Targeting younger consumers, the campaign uses culturally inspired designs and a glocal approach to make sparkling wine a more everyday choice while maintaining authenticity through local Chilean art.

This feature story follows Ryan Pham, a former 21 year-old senior at the University of Oregon, as he carved his path in sports design. Originally from Vietnam, Pham developed his passion for photography and design, leading to a role with the UO football media team. He creates engaging graphics, including recruitment images, that connect athletes with the Oregon brand, gaining recognition and growing his social media following.

For this news release, The University of Oregon has started a new “Shoo, Flu” campaign encouraging flu shots for students and staff. In response to last year’s low flu shot rates, the campaign features mobile flu shot clinics across campus during October and November, along with incentives like free food, water bottle and T-shirts. The initiative seeks to improve attendance and reduce flu-related absences by making it easier for the UO community to get vaccinated before the holiday season.

In Summer 2024, I spent six weeks in Chile collaborating with a team to develop a social media campaign for Kingston Family Vineyards that will drive visitors to the salon/tasting room. For my portion of the campaign, I took charge of creating and presenting the PR strategies for LinkedIn and Facebook. This is a section of the main presentation where I suggest some strategies the winery can do as well as some mock-up ideas for posts tailored to the specific audience and behavior of users on the given social platform.

The Pitch emails focus on inviting local journalists to cover the 46th SELCO Pole Pedal Paddle (PPP) event in May 2024. The emails highlight the unique aspects of the race, including the new scenic running segment and solo athlete participation, while emphasizing the events’ role as the largest fundraiser for the Mt. Bachelor Sports Education Foundation. The pitches offer the journalists the opportunity to interview the event coordinator and receive a press pass, aiming to engage their interest in covering the event and showcasing its community-focused initiatives.