KFV Final Campaign Presentation (Social Media Strategies)

in Summer 2024, I spent six weeks in Chile collaborating with a team to develop a social media campaign for Kingston Family Vineyards that will drive visitors to the salon/tasting room. For my portion of the campaign, I took charge of creating and presenting the PR strategies for LinkedIn and Facebook. This is a section of the main presentation where I suggest some strategies the winery can do as well as some mock-up ideas for posts tailored to the specific audience and behavior of users on the given social platform.